Sustainable Eating: Mainstreaming Plant-Based Diets In Developed Economies

Journal of Macromarketing

Volumn 34, Issue 3, 2014, Pages 369-382

  Beverland, Michael B ^a,b  

^a UNIVERSITY OF BATH   (United Kingdom)

^b RMIT UNIVERSITY   (Australia)

Author keywords

animal rights; development; food security; macromarketing; nutrition; sustainability; vegetarianism

Indexed keywords

EID: 84907207707     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146714526410     Document Type: Article

References (91)

1. Adams Carol L.The Sexual Politics of Meat: A Feminist-Vegetarian Critical Theory 20th Anniversary Edition. London, UK: Continuum; 2010:
2. Alexander Samuel,Ussher Simon.“The Voluntary Simplicity Movement: A Multi-National Survey Analysis in Theoretical Context,”.Journal of Consumer Culture. 2012;12 (1): 66-86
3. Arnould Eric J.,Thompson Craig J.“Consumer Culture Theory (CCT): Twenty Years of Research,”.Journal of Consumer Research. 2005;31 (4): 868-882
4. Assadourian Erik.“Transforming Cultures: From Consumerism to Sustainability,”.Journal of Macromarketing. 2010;30 (2): 186-191
5. Bardhi Fleura,Eckhardt Gianna M.“Access-based Consumption: The Case of Car Sharing,”.Journal of Consumer Research. 2012;39 (4): 881-898
6. Barkas JanetThe Vegetable Passion: A History of the Vegetarian State of Mind. London, UK: Routledge & Kegan Paul; 1975:
7. Bateson GregorySteps to An Ecology of Mind. San Francisco, CA: Chandler Publishing Company; 1987:
8. Bekoff MarcIgnoring Nature No More: The Case for Compassionate Conservation. London, UK: University of Chicago Press; 2013:
9. Belk Russell W.“Metaphoric Relationships with Pets,”.Society and Animals. 1996;4 (2): 121-145
10. BittmanMarc (2012) “We’re Eating Less Meat. Why?”New York Times, (January 10), (accessed January 20, 2014), [available at http://opinionator.blogs.nytimes.com/2012/01/10/were-eating-less-meat-why/?_php=true&_type=blogs&_r=0].
11. BojeDavid M. (2004), “Vegetarian Capitalism,”(accessed February 6, 2014), [available at http://business.nmsu.edu/~dboje/Veggie_Club/papers/Vegetarian_Capitalism_book_chapter.htm].
12. Boyle Joseph E.“Becoming Vegetarian: The Eating Patterns and Accounts of Newly Practicing Vegetarians,”.Food and Foodways: Explorations in the History and Culture of Human Nourishment. 2011;19 (4): 314-333
13. Brown Lester R.Full Planet, Empty Plates: The New Geopolitics of Food Scarcity. London, UK: W.W. Norton & Company; 2012:
14. Burnes Bernard.“Kurt Lewin and the Planned Approach to Change: A Re-appraisal,”.Journal of Management Studies. 2004;41 (6): 977-1002
15. Butler JustineWhite Lies: The Health Consequences of Consuming Cow’s Milk. Bristol, UK: Vegetarian & Vegan Foundation; 2006:
16. Campbell Colin T.,Campbell Thomas M.The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss, and Long-term Health. Dallas, TX: BenBella Books; 2006:
17. Campbell Colin T.,Jacobson HowardWhole: Rethinking the Science of Nutrition. Dallas, TX: BenBella Books; 2013:
18. Canniford Robin,Shankar Avi.“Purifying Practices: How Consumers Assemble Romantic Experiences of Nature,”.Journal of Consumer Research. 2013;39 (5): 1051-1069
19. Carlsson-Kanyama Annika,Gonzalez Alejandro D.“Potential Contributions of Food Consumption Patterns to Climate Change,”.American Journal of Clinical Nutrition. 2009;89 (5): 1704S-1709S
20. Connolly John,Prothero Andrea.“Green Consumption: Life-politics, Risk and Contradictions,”.Journal of Consumer Culture. 2008;8 (1): 117-145
21. Crane Andrew.“Marketing and the Natural Environment: What Role for Morality?”.Journal of Macromarketing. 2000;20 (2): 144-154
22. Cronin James M.,McCarthy Mary B.,Collins Alan M.“Covert Distinction: How Hipsters Practice Food-Based Resistance Strategies in the Production of Identity,”.Consumption, Markets & Culture. 2014;17 (1): 2-28
23. Darmon Nicole,Briend André,Drewnowski Adam.“Energy Dense Diets are Associated with Lower Diet Costs: A Community Study of French Adults,”.Public Health Nutrition. 2004;7 (1): 21-27
24. DiegaAlladin S. (2013), “70% of Diseases Traceable to Livestock—FAO,”(accessed December 17, 2013), [available at http://www.businessmirror.com.ph/index.php/en/business/agri-commodities/24498-70-of-diseases-traceable-to-livestock-fao].
25. Delpench FrancisGlobesity: A Planet out of Control?. London, UK: Routledge; 2009:
26. Fiddes NickMeat: A Natural Symbol. London, UK: Routledge; 1991:
27. Fiddes Nick.“Social Aspects of Meat Eating,”.Proceedings of the Nutrition Society. 1994;53 (2): 271-280
28. Fiddes NickFood Choice and the Consumer. D Marshal, ed. Glasgow, Scotland: Blackie; 1995:129-151.
29. Firat A. Fuat,Venkatesh Alladi.“Liberatory Postmodernism and the Reenchantment of Consumption,”.Journal of Consumer Research. 1995;22 (3): 239-267
30. Fox Nick,Ward Katie J.“You Are What you Eat? Vegetarianism, Health and Identity,”.Social Science & Medicine. 2008;66 (12): 2585-2595
31. Francione Gary L.Animal Rights: Current Debates and New Directions. Sunstein Cass R.Nussbaum Martha C., ed. Oxford, UK: Oxford University Press; 2004:108-142.
32. Francione Gary L.,Charlton AnnaEat Like You Care: An Examination of the Morality of Eating Animals. CreateSpace Independent Publishing Platform (Kindle edition); 2013:
33. Greta Gaard.“Vegetarian Ecofeminism: A Review Essay,”.Frontiers: A Journal of Women Studies. 2002;23 (3): 117-146
34. Goffman ErvingFrame Analysis. Cambridge, MA: Harvard University Press; 1974:
35. Gordon Ross,Carrigan Marylyn,Hastings Gerard.“A Framework for Sustainable Marketing,”.Marketing Theory. 2011;11 (2): 143-163
36. Jabs Jennifer,Devine Carol M.,Sobal Jeffery.“Model of the Process of Adopting Vegetarian Diets: Health Vegetarians and Ethical Vegetarians,”.Journal of Nutrition Education. 1998;30 (4): 196-202
37. Jabs Jennifer,Sobal Jeffery,Devine Carol M.“Managing Vegetarianism: Identities, Norms and Interactions,”.Ecology of Food and Nutrition. 2000;39 (5): 375-394
38. Johnston Josee,Szabo Michelle,Rodney Alexandra.“Good Food, Good People: Understanding the Cultural Repertoire of Ethical Eating,”.Journal of Consumer Culture. 2011;11 (3): 293-318
39. JuneLaura (2013), “Your Meat Addiction is Destroying the Planet (But We Can Fix It),”(accessed August 13, 2013), [available athttp://ww.theverge.com/users/LauraJune].
40. Kilbourne William E.“Facing the Challenge of Sustainability in a Changing World: an Introduction to the Special Issue,”.Journal of Macromarketing. 2010;30 (2): 109-111
41. Kleine Susan Schultz,Hubbert Amy R.Advances in Consumer Research. McAlister LeighRothschild Michael L., ed. Provo, UT: Association for Consumer Research, Pages; 1993:196-201.
42. Lappé Francis M.Diet for a Small Planet: 20th Anniversary Edition. London, UK: Random House; 1991:
43. Lea Emma,Worsley Anthony.“The Cognitive Contexts of Beliefs about the Healthiness of Meat,”.Public Health Nutrition. 2002;5 (1): 37-45
44. Lea Emma,Crawford J. D.,Worsley Anthony.“Consumers’ Readiness to Eat a Plant-based Diet,”.European Journal of Clinical Nutrition. 2006a;60 (3): 342-351
45. Lea Emma,Crawford J. D.,Worsley Anthony.“Public Views of the Benefits and Barriers to the Consumption of a Plant-based Diet,”.European Journal of Clinical Nutrition. 2006b;60 (7): 828-837
46. Lea Emma,Worsley Anthony.“Influences on Meat Consumption in Australia,”.Appetite. 2001;36 (2): 127-136
47. Lewin KurtResolving Social Conflicts: Field Theory in Social Science. Washington DC: American Psychological Association; 1997:
48. LowPhilip (20102), “The Cambridge Declaration on Consciousness”(accessed June 5, 2012), [available athttp://fcmconference.org/img/CambridgeDeclarationOnConsciousness.pdf].
49. Lusk Jayson L.,Bailey Norwood F.“Some Economic Benefits and Costs of Vegetarianism,”.Agricultural and Resources Economics Review. 2009;38 (2): 109-124
50. Marcus ErikA Vegan History: 1944-2010. Amazon Digital Services (Kindle edition); 2011:
51. McDonagh Pierre,Prothero Andrea.“Leap-frog Marketing: The Contribution of Ecofeminist Thought to the World of Patriarchal Marketing,”.Marketing Intelligence & Planning. 1997;15 (7): 361-368
52. McDonagh Pierre,Prothero Andrea.“Food, Markets & Culture: The Representation of Food in Everyday Life,”.Consumption Markets & Culture. 2005;8 (1): 1-5
53. Marshall David.“Food as Ritual, Routine or Convention,”.Consumption Markets & Culture. 2005;8 (1): 69-85
54. Australian Dietary Guidelines. Canberra, Australia: National Health and Medical Research Council; 2013:
55. Özçağlar-Toulouse Nil.“Quel sens les consommateurs responsables donnent-ils à leur consommation? Une approche par les récits de vie,”.Recherche et Applications en Marketing. 2009;24 (3): 3-23
56. Ozanne Julie L.,Saatcioglu Bige “Participatory Action Research,”.Journal of Consumer Research. 2008;35 (3): 423-439
57. Peck Steven L.“Death and the Ecological Crisis,”.Agriculture and Human Values. 2010;27 (1): 105-109
58. Peters C. J.,Wilkins J. L.,Fick G.W.“Testing a Complete-Diet Model for Estimating the Land Resource Requirements of Food Consumption and Agricultural Carrying Capacity: The New York State Example,”.Renewable Agriculture and Food System. 2007;22 (2): 145-153
59. Pollan MichaelThe Omnivore’s Dilemma: The Search for a Perfect Meal in a Fast-food World. London, UK: Bloomsbury; 2011:
60. Portwood-Stacer Laura.“Anti-consumption as Tactical Resistance: Anarchists, Subculture, and Activist Strategy,”.Journal of Consumer Culture. 2012;12 (1): 87-105
61. Prothero Andrea,Dobscha Susan,Freund Jim,Kilbourne William E.,Luchs Michael G.,K. Ozanne Lucie,Thøgersen John.“Sustainable Consumption: Opportunities for Consumer Research and Public Policy,”.Journal of Public Policy & Marketing. 2011;30 (1): 31-38
62. Prothero Andrea,Fitchett James A.“Greening Capitalism: Opportunities for a Green Commodity,”.Journal of Macromarketing. 2000;20 (1): 46-55
63. Regan TomThe Case for Animal Rights. (2004), The Case for Animal Rights, 2nd ed. Berkeley, CA: University of California Press.Berkeley, CA: University of California Press; 2004:
64. Rogers EverettDiffusion of Innovations. (1995), Diffusion of Innovations, 4th ed. New York, NY: The Free Press.New York, NY: The Free Press; 1995:
65. Rowlands MarkAnimal rights. London, UK: Hodder & Stoughton; 2013:
66. Rozin Paul,Hormes Julia M.,Faith Myles S.,Wansink Brian.“Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships,”.Journal of Consumer Research. 2012;39 ((3)): 629-643
67. Ruby Matthew B.“Vegetarianism. A Blossoming Field of Study,”.Appetite. 2012;58 ((1)): 141-150
68. Sabate J.“The Contribution of Vegetarian Diets to Health and Disease: A Paradigm Shift,”.American Journal of Clinical Nutrition. 2003;78 (3): 502S-507S
69. Salonen Arto O.,Helne Tuula T.“Vegetarian Diets: A Way Towards a Sustainable Society,”.Journal of Sustainable Development. 2012;5 ((6)): 10-24
70. Saxena Anand D.The Vegetarian Imperative. Baltimore, MD: The John Hopkins University Press; 2011:
71. Scaraboto Daine,Fischer Eileen.“Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets,”.Journal of Consumer Research. 2013;39 (6): 1234-1257
72. Schaefer Anja,Crane Andrew.“Addressing Sustainability and Consumption,”.Journal of Macromarketing. 2005;25 (1): 76-92
73. Schösler H.,Boer Joop de,Boersema Jan J.“Can we cut out the meat of the dish? Constructing Consumer-oriented Pathways towards Meat Substitution,”.Appetite. 2012;58 (1): 39-47
74. Scott-ThomasCaroline (2012),”What’s Driving the Decline in US Meat Consumption?”Food Navigator.com, (August 27), (accessed January 20, 2014), [available at http://www.foodnavigator-usa.com/Markets/What-s-driving-the-decline-in-US-meat-consumption].
75. Shove Elizabeth,Pantzar Mika,Watson MattThe Dynamics of Social Practice: Everyday Life and How it Changes. London, UK: Sage; 2012:
76. Singer PeterAnimal Liberation. (1990), Animal Liberation, 2nd ed. New York, NY: New York Review.New York, NY: New York Review; 1990:
77. Spencer ColinVegetarianism: A History. London, UK: Grub Street; 2000:
78. Speth James G.The Bridge at the Edge of the World. New Haven, CT: Yale University Press; 2008:
79. Stevens Lorna,Kearney Matthew,Maclaran Pauline.“Uddering the Other: Androcentrism, Ecofeminism, and the Dark Side of Anthropomorphic Marketing,”.Journal of Marketing Management. 2013;29 (1-2): 158-174
80. Stibbe ArranAnimals Erased: Discourse, Ecology, and Reconnection with the Natural World. Middletown, CT: Wesleyan University Press; 2012:
81. Strengers Yolande.“Negotiating Everyday Life: The Role of Energy and Water Consumption Feedback,”.Journal of Consumer Culture. 2011;11 (3): 319-338
82. Stuart TristramThe Bloodless Revolution: A Cultural History of Vegetarianism from 1600 to Modern Times. London, UK: W.W. Norton & Co; 2006:
83. Stuart TristramWaste: Uncovering the Global Food Scandal. London, UK: Penguin Books; 2009:
84. Thøgersen John.“Country Differences in Sustainable Consumption: The Case of Organic Food,”.Journal of Macromarketing. 2010;30 (2): 171-185
85. Thompson Craig J.,Coskuner-Balli Gokcen.“Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities,”.Journal of Consumer Research. 2007;34 (2): 135-150
86. Tobbler Christina,Visschers Vivianne H. M.,Siegrist Michael.“Eating Green. Consumers’ Willingness to Adopt Ecological Food Consumption Behaviors,”.Appetite. 2011;57 (3): 674-682
87. Varey Richard J.“Marketing Means and Ends for a Sustainable Society: A Welfare Agenda for Transformative Change,”.Journal of Macromarketing. 2010;30 (2): 112-126
88. Varey Richard J.“The Marketing Future Beyond the Limits of Growth,”.Journal of Macromarketing. 2012;32 (4): 424-433
89. Warde Alan.“Consumption and Theories of Practice,”.Journal of Consumer Culture. 2005;5 (2): 131-153
90. WintermanDenise (2012), “Future Foods: What Will We Be Eating in 20 Years Time?”BBC News Magazine, 30th July, (accessed August 14, 2013), [available at www.bbc.co.uk/news/magazine].
91. Our Common Future. Oxford, UK: Oxford University Press; 1987: