What is green worth to you? Activating environmental values lowers price sensitivity towards electric vehicles

Journal of Environmental Psychology

Volumn 40, Issue , 2014, Pages 306-319

  Hahnel, Ulf J J ^a   Ortmann, Céline ^a   Korcaj, Liridon ^a   Spada, Hans ^a  

^a UNIVERSITY OF FREIBURG   (Germany)

Author keywords

Electric vehicles; Environmental values; Information processing; Price sensitivity; Sustainable consumer behavior; Value activation

Indexed keywords

EID: 84907180307     PISSN: 02724944     EISSN: 15229610     Source Type: Journal    
DOI: 10.1016/j.jenvp.2014.08.002     Document Type: Article

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