An empirical study of reserve price optimisation in real-time bidding

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2014, Pages 1897-1906

  Yuan, Shuai ^a   Wang, Jun ^a   Chen, Bowei ^a   Mason, Peter ^b   Seljan, Sam ^c  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

^b Media Projects International   (United Kingdom)

^c AppNexus   (United States)

Author keywords

display advertising; online advertising; real time bidding; reserve price; revenue optimisation

Indexed keywords

EID: 84907026923     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2623330.2623357     Document Type: Conference Paper

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