The Use of Web 2.0 as a Marketing Tool by European Convention Bureaux

Scandinavian Journal of Hospitality and Tourism

Volumn 14, Issue 3, 2014, Pages 234-254

  Davidson, Rob ^a   Keup, Mady ^b  

^a UNIVERSITY OF GREENWICH   (United Kingdom)

^b SKEMA BUSINESS SCHOOL   (France)

Author keywords

convention bureaux; Europe; social media; user generated content; Web 2.0

Indexed keywords

BENCHMARKING; MASS MEDIA; MEDIA ROLE; SOFTWARE; TOURISM MARKET; TOURIST DESTINATION; WORLD WIDE WEB;

EUROPE;

EID: 84906776167     PISSN: 15022250     EISSN: 15022269     Source Type: Journal    
DOI: 10.1080/15022250.2014.946232     Document Type: Article

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