Awareness of and Attitudes Toward Direct-to-Consumer Prescription Drug Advertising Among Young Adults

Health Marketing Quarterly

Volumn 31, Issue 3, 2014, Pages 231-245

  Alperstein, Neil M ^a  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

awareness and attitudes; drug advertising; prescription drugs; youth marketing

Indexed keywords

PRESCRIPTION DRUG;

ADOLESCENT; ADVERTIZING; ATTITUDE TO HEALTH; DRUG INDUSTRY; ECONOMICS; FEMALE; HUMAN; MALE; MASS MEDIUM; PROCEDURES; YOUNG ADULT;

ADOLESCENT; ADVERTISING AS TOPIC; ATTITUDE TO HEALTH; DRUG INDUSTRY; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; MALE; MASS MEDIA; PRESCRIPTION DRUGS; YOUNG ADULT;

EID: 84905971949     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359683.2014.936291     Document Type: Article

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