An alcohol message beneath the surface of ER: How implicit memory influences viewers health attitudes and intentions using entertainment-education

Journal of Health Communication

Volumn 19, Issue 8, 2014, Pages 876-892

  Kim, Kyongseok ^a   Lee, Mina ^b   Macias, Wendy ^c  

^a TOWSON UNIVERSITY   (United States)

^b Kookmin University   (South Korea)

^c TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ATTITUDE TO HEALTH; BEHAVIOR; BINGE DRINKING; FEMALE; HEALTH EDUCATION; HUMAN; MALE; MEMORY; METHODOLOGY; PSYCHOLOGICAL ASPECT; STATISTICS; STUDENT; TELEVISION; UNIVERSITY; YOUNG ADULT;

ATTITUDE TO HEALTH; BINGE DRINKING; FEMALE; HEALTH EDUCATION; HUMANS; INTENTION; MALE; MEMORY; STUDENTS; TELEVISION; UNIVERSITIES; YOUNG ADULT;

EID: 84905901941     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2013.837556     Document Type: Article

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