Effective message design targeting college students for the prevention of binge-drinking: Basing design on rebellious risk-taking tendency

Health Communication

Volumn 20, Issue 3, 2006, Pages 299-308

  Lee, Moon J ^a   Bichard, Shannon L ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ALCOHOLISM; ARTICLE; DRINKING BEHAVIOR; FEMALE; HEALTH EDUCATION; HIGH RISK BEHAVIOR; HUMAN; MALE; ORGANIZATION AND MANAGEMENT; SEX DIFFERENCE; STUDENT; UNIVERSITY;

ADULT; ALCOHOL DRINKING; ALCOHOLISM; FEMALE; HEALTH EDUCATION; HUMANS; MALE; RISK-TAKING; SEX FACTORS; STUDENTS; UNIVERSITIES;

EID: 33846279322     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327027hc2003_9     Document Type: Article

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