Exploring competitive advantage of social networking sites: A business model perspective

ECIS 2013 - Proceedings of the 21st European Conference on Information Systems

Volumn , Issue , 2013, Pages

  Steininger, Dennis M ^a   Wunderlich, Philipp ^b   Pohl, Frederik ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

^b UNIVERSITY OF MANNHEIM   (Germany)

Author keywords

Business Model; Case Study; Competitive Advantage; Growth; Interpretive; Resource based View; Social Networking Sites

Indexed keywords

COMPETITION; GROWTH (MATERIALS); INFORMATION SYSTEMS;

BUSINESS MODELING; COMPETITIVE ADVANTAGE; INTERPRETIVE; RESOURCE-BASED VIEW; SOCIAL NETWORKING SITES;

SOCIAL NETWORKING (ONLINE);

EID: 84905842900     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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