Consensus as the key: Towards parsimony in explaining majority and minority influence

Minority Influence and Innovation: Antecedents, Processes and Consequences

Volumn , Issue , 2009, Pages 79-103

  Erb, Hans Peter ^a   Bohner, Gerd ^b  

^a HELMUT SCHMIDT UNIVERSITY   (Germany)

^b BIELEFELD UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84904934952     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203865552     Document Type: Chapter

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