Using Web 2.0 for Health Promotion and Social Marketing Efforts: Lessons Learned From Web 2.0 Experts

Health Marketing Quarterly

Volumn 31, Issue 2, 2014, Pages 178-196

  Dooley, Jennifer Allyson ^a   Jones, Sandra C ^a   Iverson, Don ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

expert interviews; practice; qualitative research; social marketing; social media; Web 2.0

Indexed keywords

CONSUMER; HEALTH PROMOTION; HUMAN; INTERNET; INTERPERSONAL COMMUNICATION; INTERVIEW; PROCEDURES; PSYCHOLOGY; SOCIAL MARKETING; SOCIAL MEDIA;

COMMUNICATION; CONSUMER PARTICIPATION; HEALTH PROMOTION; HUMANS; INTERNET; INTERVIEWS AS TOPIC; SOCIAL MARKETING; SOCIAL MEDIA;

EID: 84901714173     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359683.2014.907204     Document Type: Article

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