Methods for handling massive numbers of attributes in conjoint analysis

Review of Marketing Research

Volumn 5, Issue , 2009, Pages 104-129

  Rao, Vithala R ^a   Kartono, Benjamin ^b   Su, Meng ^c  

^a The Samuel Curtis Johnson Graduate School of Management   (United States)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^c Peking University   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901476795     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2008)0000005009     Document Type: Article

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