When absence begets inference in conjoint analysis

Journal of Marketing Research

Volumn 41, Issue 4, 2004, Pages 382-387

  Alba, Joseph W ^a   Cooke, Alan D J ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 10844268719     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.4.382.47013     Document Type: Review

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