The impact of televised tobacco control advertising content on campaign recall: Evidence from the International Tobacco Control (ITC) United Kingdom Survey

BMC Public Health

Volumn 14, Issue 1, 2014, Pages

  Richardson, Sol ^a   McNeill, Ann ^b   Langley, Tessa E ^a   Sims, Michelle ^c   Gilmore, Anna ^c   Szatkowski, Lisa ^a   Heath, Robert ^d   Fong, Geoffrey T ^e,f   Lewis, Sarah ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b KING'S COLLEGE LONDON   (United Kingdom)

^c UNIVERSITY OF BATH   (United Kingdom)

^d UNIVERSITY OF BATH   (United Kingdom)

^e UNIVERSITY OF WATERLOO   (Canada)

^f ONTARIO INSTITUTE FOR CANCER RESEARCH   (Canada)

Author keywords

Emotive content; Mass media campaigns; Recall; Tobacco control

Indexed keywords

ADOLESCENT; ADULT; ADVERTISING; AGE DISTRIBUTION; EMOTION; ENGLAND; FEMALE; GREAT BRITAIN; HEALTH CARE POLICY; HEALTH PROMOTION; HUMAN; INFORMATION PROCESSING; MALE; MIDDLE AGED; PREVENTION AND CONTROL; PROCEDURES; RECALL; SMOKING; SMOKING CESSATION; STATISTICS AND NUMERICAL DATA; TELEVISION; YOUNG ADULT;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGE DISTRIBUTION; DATA COLLECTION; EMOTIONS; ENGLAND; FEMALE; GREAT BRITAIN; HEALTH POLICY; HEALTH PROMOTION; HUMANS; MALE; MENTAL RECALL; MIDDLE AGED; SMOKING; SMOKING CESSATION; TELEVISION; YOUNG ADULT;

EID: 84901227617     PISSN: None     EISSN: 14712458     Source Type: Journal    
DOI: 10.1186/1471-2458-14-432     Document Type: Article

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