Trends in recall and appraisal of anti-smoking advertising among American youth: National survey results, 1997-2001

Prevention Science

Volumn 6, Issue 1, 2005, Pages 1-19

  Johnston, Lloyd D ^a   Terry McElrath, Yvonne M ^a   O'Malley, Patrick M ^a   Wakefield, Melanie ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b CANCER EPIDEMIOLOGY CENTRE   (Australia)

Author keywords

Anti smoking advertising; Anti tobacco; Media campaigns; Prevention; Youth smoking

Indexed keywords

ADVERTIZING; COMPUTER; DEMOGRAPHY; ETHNOLOGY; HEALTH HAZARD; HEALTH PROGRAM; HUMAN; MULTIVARIATE ANALYSIS; OUTCOMES RESEARCH; PUBLIC HEALTH SERVICE; PUBLICATION; REVIEW; SELF REPORT; SMOKING; TELECOMMUNICATION; TELEVISION; THEORETICAL MODEL; TOBACCO; UNITED STATES;

ADOLESCENT; ADVERTISING; EPIDEMIOLOGIC METHODS; FEMALE; HEALTH PROMOTION; HUMANS; MALE; MASS MEDIA; MENTAL RECALL; MODELS, THEORETICAL; SMOKING; SOCIOECONOMIC FACTORS; STUDENTS; TIME FACTORS; UNITED STATES;

EID: 13844292767     PISSN: 13894986     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11121-005-1249-6     Document Type: Review

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