Just the faces: Exploring the effects of facial features in print advertising

Marketing Science

Volumn 33, Issue 3, 2014, Pages 338-352

  Xiao, Li ^a   Ding, Min ^a,b  

^a FUDAN UNIVERSITY   (China)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Advertising effectiveness; Eigenface; Face; Facial features

Indexed keywords

EID: 84901022724     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2013.0837     Document Type: Article

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