Understanding the users' continuous adoption of 3D social virtual world in China: A comparative case study

Computers in Human Behavior

Volumn 35, Issue , 2014, Pages 578-585

  Zhang, Xi ^a   Ordóñez De Pablos, Patricia ^b   Wang, Xiaojiong ^c   Wang, Weiguang ^c   Sun, Yongqiang ^d   She, Jinghuai ^e  

^a TIANJIN UNIVERSITY   (China)

^b UNIVERSITY OF OVIEDO   (Spain)

^c Chinese Academy of Sciences   (China)

^d WUHAN UNIVERSITY   (China)

^e Captial University of ecnomics and business   (China)

Author keywords

China; Commitment theory; Comparative case study; Social virtual world market; Users' continuous adoption

Indexed keywords

INTERNATIONAL TRADE; MAINTENANCE; RESEARCH; SOCIAL NETWORKING (ONLINE); VIRTUAL REALITY;

CHINA; COMMITMENT THEORY; COMPARATIVE CASE STUDY; SOCIAL VIRTUAL WORLDS; USERS' CONTINUOUS ADOPTION;

THREE DIMENSIONAL;

EID: 84899934534     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.02.034     Document Type: Article

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