Understanding the 3D virtual world market in China: A comparative case study of HiPiHi, Uworld and Novoking

ICIME 2010 - 2010 2nd IEEE International Conference on Information Management and Engineering

Volumn 3, Issue , 2010, Pages 123-126

  Zhang, Xi ^a   Vogel, Douglas R ^b   Chen, Zhenjiao ^c  

^a Chinese Academy of Sciences   (China)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c BEIJING INSTITUTE OF TECHNOLOGY   (China)

Author keywords

China; CRM; HiPiHi; Novoking; U G theory; Uworld; Web 3.D

Indexed keywords

CUSTOMER RELATIONSHIP MANAGEMENT; EMERGING MARKETS; INNOVATIVE STRATEGIES; USER ACCEPTANCE; VIRTUAL WORLDS;

INTERACTIVE COMPUTER GRAPHICS; INTERNATIONAL TRADE; PUBLIC RELATIONS; THREE DIMENSIONAL; VIRTUAL REALITY;

INFORMATION MANAGEMENT;

EID: 77954662752     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICIME.2010.5478251     Document Type: Conference Paper

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