Customer co-creation projects and social media: The case of Barilla of Italy

Business Horizons

Volumn 57, Issue 3, 2014, Pages 425-434

  Martini, Antonella ^a   Massa, Silvia ^b   Testa, Stefania ^b  

^a UNIVERSITY OF PISA   (Italy)

^b UNIVERSITY OF GENOA   (Italy)

Author keywords

Case study; Crowdsourcing; Customer co creation; Front end innovation; Innovation; Social media

Indexed keywords

EID: 84898825085     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2014.02.003     Document Type: Article

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