Investors prefer entrepreneurial ventures pitched by attractive men

Proceedings of the National Academy of Sciences of the United States of America

Volumn 111, Issue 12, 2014, Pages 4427-4431

  Brooks, Alison Wood ^a   Huang, Laura ^b   Kearney, Sarah Wood ^c   Murray, Fiona E ^c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Persuasion; Physical appearance

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; DRIVE; ECONOMIC ASPECT; ECONOMIC DEVELOPMENT; FEMALE; GENDER; HUMAN; HUMAN EXPERIMENT; INVESTMENT; JOINT VENTURE; MALE; NONVERBAL COMMUNICATION; NORMAL HUMAN; OUTCOME VARIABLE; PERSUASIVE COMMUNICATION; PHYSICAL ATTRACTIVENESS; PITCH; PREDICTOR VARIABLE; PRIORITY JOURNAL; SEX DIFFERENCE; UNCERTAINTY; UNITED STATES; VERBAL COMMUNICATION;

PERSUASION; PHYSICAL APPEARANCE;

ANIMALS; ENTREPRENEURSHIP; HUMANS; INVESTMENTS; MALE; RABBITS; SEX FACTORS;

EID: 84896978372     PISSN: 00278424     EISSN: 10916490     Source Type: Journal    
DOI: 10.1073/pnas.1321202111     Document Type: Article

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