Perceived value of mexican vs. Us products in mexico, venezuela and the united states: Implications for mexican firms

Journal of Global Marketing

Volumn 13, Issue 2, 2000, Pages 49-65

  Richey, Brenda E ^a   Rose, Patricia B ^b   Dominguez, Luis ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Canada; Consumer perceptions of products; Interregional trade; Liberalization of Latin American markets; Mexico; NAFTA; USA

Indexed keywords

EID: 0347666153     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v13n02_04     Document Type: Article

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