Differentiation strategies in emerging markets: The case of Latin American agribusinesses

Journal of Business Research

Volumn 67, Issue 5, 2014, Pages 847-855

  Brenes, Esteban R ^a   Montoya, Daniel ^a   Ciravegna, Luciano ^b  

^a The INCAE Business School   (Costa Rica)

^b ROYAL HOLLOWAY UNIVERSITY OF LONDON   (United Kingdom)

Author keywords

Agribusiness; Emerging markets; High value added; Latin America; Porter's differentiation strategies; Strategy

Indexed keywords

EID: 84894267123     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.07.003     Document Type: Article

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