Growth-related measures of brand equity elasticity for food firms

International Food and Agribusiness Management Review

Volumn 10, Issue 1, 2007, Pages 1-15

  Sporleder, Thomas L ^a   Liu, Juan ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

Brand equity; Brand valuation; Food firms; Growth option value; Real options

Indexed keywords

EID: 33947125940     PISSN: 15592448     EISSN: 15592448     Source Type: Journal    
DOI: None     Document Type: Article

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