International marketing strategies in industrial clusters: Insights from the Southern Hemisphere

Journal of Business Research

Volumn 67, Issue 5, 2014, Pages 837-846

  Felzensztein, Christian ^a   Stringer, Christina ^b   Benson Rea, Maureen ^b   Freeman, Susan ^c  

^a UNIVERSIDAD ADOLFO IBÁÑEZ   (Chile)

^b UNIVERSITY OF AUCKLAND   (New Zealand)

^c UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Argentina; Australia; Chile; Industry clusters; International marketing strategies; Latin America; New Zealand; Southern Hemisphere; Wine industry

Indexed keywords

EID: 84894230501     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.07.002     Document Type: Article

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