Negotiating virtue and vice: Articulations of lay conceptions of health and sustainability in social media conversations around natural beverages

Environmental Communication

Volumn 8, Issue 1, 2014, Pages 39-57

  Yeo, Tien Ee Dominic ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

consumer narratives; halo effect; moral judgments; natural products; netnography; social media

Indexed keywords

EID: 84894068902     PISSN: 17524032     EISSN: 17524040     Source Type: Journal    
DOI: 10.1080/17524032.2013.849276     Document Type: Article

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