Positioning consumption: A practice theoretical approach to contested consumption and media discourse

Marketing Theory

Volumn 14, Issue 1, 2014, Pages 35-51

  Keller, Margit ^a   Halkier, Bente ^b  

^a UNIVERSITY OF TARTU   (Estonia)

^b ROSKILDE UNIVERSITY   (Denmark)

Author keywords

Contested consumption; media discourse; positioning; practice theory; social interaction

Indexed keywords

EID: 84893966705     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593113506246     Document Type: Article

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