Barriers and bridges to the adoption of environmentally-sustainable offerings

Industrial Marketing Management

Volumn 43, Issue 1, 2014, Pages 16-24

  Ramirez, Edward ^a   Gonzalez, Ricardo J ^a   Moreira, Gerardo J ^a  

^a UNIVERSITY OF TEXAS AT EL PASO   (United States)

Author keywords

Adoption; Environmentally sustainable offerings; Marketing; Operations; Qualitative

Indexed keywords

EID: 84893873580     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.07.012     Document Type: Article

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