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Volumn 152, Issue 2, 2012, Pages 199-211

Viewing death on television increases the appeal of advertised products

Author keywords

advertising; death; materialism; television; terror management theory

Indexed keywords

ADAPTIVE BEHAVIOR; ADVERTIZING; AFFECT; ARTICLE; ATTITUDE TO DEATH; AWARENESS; BEHAVIOR; CONSUMER; FEMALE; HUMAN; MALE; MOTIVATION; PSYCHOLOGICAL ASPECT; SELF CONCEPT; SOCIAL PSYCHOLOGY; STUDENT; TELEVISION;

EID: 84856813712     PISSN: 00224545     EISSN: 19401183     Source Type: Journal    
DOI: 10.1080/00224545.2011.588273     Document Type: Article
Times cited : (33)

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