Modelling and predicting customer churn from an insurance company

Scandinavian Actuarial Journal

Volumn , Issue 1, 2014, Pages 58-71

  Günther, Clara Cecilie ^a   Tvete, Ingunn Fride ^a   Aas, Kjersti ^a   Sandnes, Geir Inge ^b   Borgan, Ørnulf ^c  

^a NORWEGIAN COMPUTING CENTER   (Norway)

^b Gjensidige   (Norway)

^c UNIVERSITY OF OSLO   (Norway)

Author keywords

CRM; generalised additive models; logistic regression; longitudinal data; non life insurance

Indexed keywords

EID: 84893716254     PISSN: 03461238     EISSN: 16512030     Source Type: Journal    
DOI: 10.1080/03461238.2011.636502     Document Type: Article

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