A theory for market growth or decline

Marketing Science

Volumn 33, Issue 1, 2014, Pages 47-65

  Shugan, Steven M ^a   Mitra, Debanjan ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Competitive analysis; Forecasting; Growth theory; Malthusian competition; Market decline; Market evolution; Market growth; Natural selection

Indexed keywords

EID: 84893363931     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2013.0813     Document Type: Article

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