Factors affecting customer loyalty in cloud computing: A customer defection-centric view to develop a void-in-customer loyalty amplification model

Global Journal of Flexible Systems Management

Volumn 14, Issue 3, 2013, Pages 143-156

  Sagar, Mahim ^a   Bora, Siddharth ^a   Gangwal, Abhishek ^a   Gupta, Puneet ^a   Kumar, Anuj ^a   Agarwal, Aman ^a  

^a INDIAN INSTITUTE OF TECHNOLOGY DELHI   (India)

Author keywords

Cloud computing marketing; Consumer loyalty in cloud computing; Customer churn in cloud computing; Customer defection in cloud computing

Indexed keywords

EID: 84893141066     PISSN: 09722696     EISSN: 09740198     Source Type: Journal    
DOI: 10.1007/s40171-013-0035-8     Document Type: Article

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