Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise

Internet Research

Volumn 24, Issue 1, 2014, Pages 63-81

  Paek, Hye Jin ^a   Quilliam, Elizabeth Taylor ^b   Kim, Sookyong ^b   Weatherspoon, Lorraine J ^c   Rifon, Nora J ^b   Lee, Mira ^d  

^a Hanyang University   (South Korea)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c Michigan State University   (United States)

^d Chung Ang University   (South Korea)

Author keywords

Children; Content analysis; Internet marketing

Indexed keywords

EID: 84892426415     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/IntR-02-2013-0018     Document Type: Article

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