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The Silver Market Phenomenon (Second Edition): Marketing and Innovation in the Aging Society

Volumn , Issue , 2011, Pages 239-247

Silver advertising: Older people in Japanese TV ads

(4) Prieler, Michael a Kohlbacher, Florian b Hagiwara, Shigeru c Arima, Akie d

a Hallym University (South Korea)

b German Institute for Japanese Studies (DIJ) (Japan)

c KEIO UNIVERSITY (Japan)

d TOKYO WOMAN'S CHRISTIAN UNIVERSITY (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892239334 PISSN: None EISSN: None Source Type: Book
DOI: 10.1007/978-3-642-14338-0_18 Document Type: Chapter

Times cited : (3)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.