An Audience Interpretation of Corporate Communication in a Cause-Related Corporate Outreach Event: The Avon Breast Cancer 3-Day Walk

Journalism and Communication Monographs

Volumn 10, Issue 2, 2008, Pages 175-244

  Edwards, Heidi Hatfield ^a   Kreshel, Peggy J ^b  

^a FLORIDA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84887729099     PISSN: 15226379     EISSN: 21614342     Source Type: Journal    
DOI: 10.1177/152263790801000203     Document Type: Review

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