Identifying and responding to customer needs on facebook fan pages

International Journal of Technology and Human Interaction

Volumn 9, Issue 3, 2013, Pages 36-52

  Manthiou, Aikaterini ^a   Chiang, Lanlung ^b   Tang, Liang ^c  

^a NEOMA BUSINESS SCHOOL   (France)

^b YUAN ZE UNIVERSITY   (Taiwan)

^c IOWA STATE UNIVERSITY   (United States)

Author keywords

Entertainment; Fan Pages; Information Source; Social Identity; Socializing

Indexed keywords

CONFIRMATORY FACTOR ANALYSIS; ENTERTAINMENT; FOODSERVICE INDUSTRY; INFORMATION SOURCES; MARKETING COMMUNICATIONS; SOCIAL IDENTITY; SOCIALIZING; TWO WAY COMMUNICATIONS;

FACTOR ANALYSIS;

SALES;

EID: 84887485876     PISSN: 15483908     EISSN: 15483916     Source Type: Journal    
DOI: 10.4018/jthi.2013070103     Document Type: Article

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