Adoption of technological innovations in the m-commerce industry

International Journal of Technology Marketing

Volumn 4, Issue 4, 2009, Pages 355-367

  Ratten, Vanessa ^a  

^a DUQUESNE UNIVERSITY   (United States)

Author keywords

Banks; Behavioural intentions; Mobile banking; Mobile marketing; Social cognitive theory; Technological innovations

Indexed keywords

EID: 84887425265     PISSN: 1741878X     EISSN: 17418798     Source Type: Journal    
DOI: 10.1504/IJTMKT.2009.032181     Document Type: Article

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