Conditioned superstition: Desire for control and consumer brand preferences

Journal of Consumer Research

Volumn 40, Issue 3, 2013, Pages 428-443

  Hamerman, Eric J ^a   Johar, Gita V ^b  

^a TULANE UNIVERSITY   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84887172281     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/670762     Document Type: Article

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