Evaluative conditioning procedures and the resilience of conditioned brand attitudes

Journal of Consumer Research

Volumn 37, Issue 3, 2010, Pages 473-489

  Sweldens, Steven ^a   Van Osselaer, Stijn M J ^b   Janiszewski, Chris ^c  

^a INSEAD   (France)

^b ERASMUS UNIVERSITY   (Netherlands)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957901368     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/653656     Document Type: Article

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