Comparative analysis of experience-oriented customer needs and manufacturer supplies based on the Kano model

Total Quality Management and Business Excellence

Volumn 24, Issue 11-12, 2013, Pages 1272-1287

  Shyu, Jon Chi ^a   Chang, Wei ^a   Ko, Hsien Tang ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

customer needs; experience oriented; experiential marketing; Kano's model; multi entertainment

Indexed keywords

EID: 84887106046     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783363.2012.746196     Document Type: Article

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