Apparel product quality: Its nature and measurement

Journal of Global Fashion Marketing

Volumn 2, Issue 2, 2011, Pages 66-75

  Rayman, Dale ^a   Burns, David J ^b   Nelson, Cherilyn N ^c  

^a PURDUE UNIVERSITY   (United States)

^b XAVIER UNIVERSITY   (United States)

^c Industrial Global Business Unit   (United States)

Author keywords

Apparel quality; Fashion merchandising; Product quality; Quality measurement; SERVQUAL

Indexed keywords

EID: 84885194266     PISSN: 20932685     EISSN: 23254483     Source Type: Journal    
DOI: 10.1080/20932685.2011.10593084     Document Type: Article

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