Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market

Total Quality Management and Business Excellence

Volumn 20, Issue 11, 2009, Pages 1273-1285

  Yu, Hueiju ^a   Fang, Wenchang ^b  

^a CHINESE CULTURE UNIVERSITY   (Taiwan)

^b NATIONAL TAIPEI UNIVERSITY   (Taiwan)

Author keywords

Experience economy; Maslow's theory; One to one marketing; Quality

Indexed keywords

EID: 72049129715     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783360802351587     Document Type: Article

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