-
1
-
-
0035663789
-
Beggar-Thy-Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs
-
Alston, J. M., J.W. Freebairn, and J.S. James. (2001). "Beggar-Thy-Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs." Amer. J. Agr. Econ. 83: 888-902.
-
(2001)
Amer. J. Agr. Econ
, vol.83
, pp. 888-902
-
-
Alston, J.M.1
Freebairn, J.W.2
James, J.S.3
-
2
-
-
0032880606
-
Strategic Underinvestment in Informative Advertising: The Cases of Substitutes and Complements
-
Boyer, M. and M. Moreaux. (1999). "Strategic Underinvestment in Informative Advertising: The Cases of Substitutes and Complements." Can. J. Econ. 32: 654-72.
-
(1999)
Can. J. Econ
, vol.32
, pp. 654-672
-
-
Boyer, M.1
Moreaux, M.2
-
3
-
-
0000378731
-
The Impacts of Brand and Generic Advertising on Meat Demand
-
Brester, G. and T. Schroeder. (1995). "The Impacts of Brand and Generic Advertising on Meat Demand." Amer. J. Agr. Econ. 77: 969-79.
-
(1995)
Amer. J. Agr. Econ
, vol.77
, pp. 969-979
-
-
Brester, G.1
Schroeder, T.2
-
4
-
-
25844437862
-
Brand Versus Generic Advertising and the Decision to Advertise Collectively
-
Carey, C. and D.L. Bolton. (1996). "Brand Versus Generic Advertising and the Decision to Advertise Collectively." Rev. Ind. Organ.: 93-105.
-
(1996)
Rev. Ind. Organ
, pp. 93-105
-
-
Carey, C.1
Bolton, D.L.2
-
5
-
-
35348910516
-
-
Princeton University Press, Princeton, NJ
-
Hamilton, J.D. (1994). [u Time Series Analysis u]. Princeton University Press, Princeton, NJ.
-
(1994)
u Time Series Analysis u
-
-
Hamilton, J.D.1
-
7
-
-
35348868973
-
Estimating Dynamic Relationships Between Pork Advertising and Revenues
-
Hyde, J. and K. Foster. (2003) "Estimating Dynamic Relationships Between Pork Advertising and Revenues." Review of Agricultural Economics. 25(2): 279-293.
-
(2003)
Review of Agricultural Economics
, vol.25
, Issue.2
, pp. 279-293
-
-
Hyde, J.1
Foster, K.2
-
8
-
-
0002299428
-
A Note on Measuring Returns to Generic Advertising in Interrelated Markets
-
Kinnucan, H.W. (1996). "A Note on Measuring Returns to Generic Advertising in Interrelated Markets." J. Agr. Econ. 47: 261-67.
-
(1996)
J. Agr. Econ
, vol.47
, pp. 261-267
-
-
Kinnucan, H.W.1
-
9
-
-
0001123439
-
Distributional Impacts of Generic Advertising on Related Commodity Markets
-
Kinnucan, H.W. and Y. Miao. (2000) "Distributional Impacts of Generic Advertising on Related Commodity Markets." Amer. J. Agr. Econ. 82: 672-678.
-
(2000)
Amer. J. Agr. Econ
, vol.82
, pp. 672-678
-
-
Kinnucan, H.W.1
Miao, Y.2
-
10
-
-
0030423913
-
Welfare Implications of Increased U.S. Beef Promotion
-
Kinnucan, H.W., H. Xiao, and C.J. Hsia. (1996). "Welfare Implications of Increased U.S. Beef Promotion." Appl. Econ. 28: 1235-1243.
-
(1996)
Appl. Econ
, vol.28
, pp. 1235-1243
-
-
Kinnucan, H.W.1
Xiao, H.2
Hsia, C.J.3
-
11
-
-
0346437632
-
Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising
-
February
-
Krishnamurthy, S. "Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising." Marketing Letters, 11 (February 2000): 37-48.
-
(2000)
Marketing Letters
, vol.11
, pp. 37-48
-
-
Krishnamurthy, S.1
-
12
-
-
35348904762
-
-
Leading National Advertisers, New York, NY
-
Leading National Advertisers. (1970-1994). Class/Brand QTR $. New York, NY.
-
(1970)
Class/Brand QTR $
-
-
-
13
-
-
35348896348
-
A Dynamic Model of Advertising and Market Shares
-
Lim, C. and N.P. Ong. (1989). "A Dynamic Model of Advertising and Market Shares." Can. J. Econ. 12: 819-33.
-
(1989)
Can. J. Econ
, vol.12
, pp. 819-833
-
-
Lim, C.1
Ong, N.P.2
-
14
-
-
0033422479
-
Incumbent Firms' Response to Entry: Price, Advertising, and New Product Introduction
-
Thomas, L.A. (1999). "Incumbent Firms' Response to Entry: Price, Advertising, and New Product Introduction." Int. J. Ind. Organ. 17: 527-55.
-
(1999)
Int. J. Ind. Organ
, vol.17
, pp. 527-555
-
-
Thomas, L.A.1
-
15
-
-
35348876985
-
-
Tirole, J., (1989) [u The Theory of Industrial Organization u]. MIT Press. Cambridge, MA.
-
Tirole, J., (1989) [u The Theory of Industrial Organization u]. MIT Press. Cambridge, MA.
-
-
-
-
16
-
-
35348875173
-
-
US Department of Agriculture, Economic Research Service, Washington DC
-
US Department of Agriculture, Economic Research Service. (1970-1994). Livestock and Meat Situation and Outlook Report. Washington DC.
-
(1970)
Livestock and Meat Situation and Outlook Report
-
-
-
17
-
-
0004282654
-
-
US Department of Commerce, Bureau of Economic Analysis, Washington, DC
-
US Department of Commerce, Bureau of Economic Analysis. (1986-1994). Survey of Current Business. Washington, DC.
-
(1986)
Survey of Current Business
-
-
-
18
-
-
84994994791
-
Bureau of Labor Statistics. (Various years)
-
US Department of Labor, Washington, DC
-
US Department of Labor, Bureau of Labor Statistics. (Various years). CPI Detailed Reports. Washington, DC.
-
CPI Detailed Reports
-
-
-
19
-
-
35348915752
-
-
Varian, H.R. (1992). [u Microeconomic Analysis u], 3rd ed. W.W. Norton & Company. New York, NY.
-
Varian, H.R. (1992). [u Microeconomic Analysis u], 3rd ed. W.W. Norton & Company. New York, NY.
-
-
-
|