The measurement of marketing efficiency in the presence of spillovers: Theory and evidence

Managerial and Decision Economics

Volumn 27, Issue 5, 2006, Pages 319-331

  Vardanyan, Michael ^a   Tremblay, Victor J ^a  

^a OREGON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33747076073     PISSN: 01436570     EISSN: 10991468     Source Type: Journal    
DOI: 10.1002/mde.1262     Document Type: Review

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