All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands

Journal of Marketing

Volumn 77, Issue 5, 2013, Pages 75-91

  Fuchs, Christoph ^a   Prandelli, Emanuela ^b   Schreier, Martin ^c   Dahl, Darren W ^d  

^a ERASMUS UNIVERSITY   (Netherlands)

^b BOCCONI UNIVERSITY   (Italy)

^c VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^d UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Cocreation; Fashion; Luxury brands; Social comparison; User innovation

Indexed keywords

EID: 84884474021     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0330     Document Type: Article

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