Competitive marketing strategies of luxury fashion companies

Fashion Marketing: Contemporary Issues: Second Edition

Volumn , Issue , 2006, Pages 130-150

  Bruce, Margaret ^a   Kratz, Christine ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b ICN BUSINESS SCHOOL   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84904846495     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080468174     Document Type: Chapter

References (44)

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