The Roles of Credibility and Social Consciousness in the Corporate Philanthropy-Consumer Behavior Relationship

Journal of Business Ethics

Volumn 116, Issue 2, 2013, Pages 341-353

  Walker, Matthew ^a   Kent, Aubrey ^b  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Consumer advocacy; Perceived organizational credibility; Social consciousness; Sport philanthropy

Indexed keywords

EID: 84884415810     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-012-1472-6     Document Type: Article

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