First-mover/pioneer strategies

Handbook of Marketing Strategy

Volumn , Issue , 2012, Pages 339-361

  Lieberman, Marvin B ^a   Montgomery, David B ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881871508     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781005224.00032     Document Type: Chapter

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