SmartAds: Bringing contextual ads to mobile apps

MobiSys 2013 - Proceedings of the 11th Annual International Conference on Mobile Systems, Applications, and Services

Volumn , Issue , 2013, Pages 111-123

  Nath, Suman ^a   Lin, Felix Xiaozhu ^b   Ravindranath, Lenin ^a   Padhye, Jitendra ^a  

^a MICROSOFT RESEARCH   (United States)

^b RICE UNIVERSITY   (United States)

Author keywords

Advertisements; Apps; Contextual; Mobile

Indexed keywords

ADVERTISEMENTS; APPS; CLICK-THROUGH RATE; CONTEXTUAL; CONTEXTUAL ADVERTISINGS; MOBILE; MOBILE PLATFORM; RELEVANCE SCORE;

TELEPHONE SETS;

EID: 84881182779     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/2462456.2464452     Document Type: Conference Paper

References (34)

1. Admob. http://www.google.com/ads/admob.
2. Admob. keyword-targeted ads. http://support.google.com/admob/bin/answer. py?hl=en&answer=1307264.
3. Google adsense. http://www.google.com/adsense.
4. Advertising.com. http://www.advertising.com/.
5. A. Anagnostopoulos, A. Z. Broder, E. Gabrilovich, V. Josifovski, and L. Riedel. Web page summarization for just-in-time contextual advertising. ACM Trans. Intell. Syst. Technol., 3(1): 14:1-14:32, 2011.
6. B. H. Bloom. Space/time trade-offs in hash coding with allowable errors. Commun. ACM, 13(7):422-426, 1970.
7. A. Broder, M. Fontoura, V. Josifovski, and L. Riedel. A semantic approach to contextual advertising. In SIGIR, 2007.
8. A. Broder and M. Mitzenmacher. Network applications of bloom filters: A survey. Internet Mathematics, 1(4):485-509, 2002.
9. K. S. Dave. Computational advertising: leveraging user interaction and contextual factors for improved ad retrieval and ranking. In WWW, 2011.
10. D. Davidson and B. Livshits. Morepriv: Mobile os support for application personalization and privacy. Technical report, Microsoft Research, 2012.
11. W. Enck, P. Gilbert, B.-G. Chun, L. P. Cox, J. Jung, P. McDaniel, and A. Seth. TaintDroid: An Information-Flow Tracking System for Realtime Privacy Monitoring on Smartphones. In OSDI, 2010.
12. H. Falaki, R. Mahajan, S. Kandula, D. Lymberopoulos, R. Govindan, and D. Estrin. Diversity in smartphone usage. In MobiSys, 2010.
13. Flurry Blog. The great mobile ad spending gap. http://blog.flurry.com, February 2012.
14. M. Grace, W. Zhou, X. Jiang, and A.-R. Sadeghi. Unsafe Exposure Analysis of Mobile In-App Advertisements. In WiSec, 2012.
15. M. Hardt and S. Nath. Privacy-aware personalization for mobile advertising. In ACM CCS, 2012.
16. iAd. http://advertising.apple.com/.
17. S. Iqbal and B. Bailey. Effects of intelligent notification management on users and their tasks. In ACM CHI, 2008.
18. A. J. Khan, K. Jayarajah, D. Han, A. Misra, R. Balan, and S. Seshan. CAMEO: A middleware for mobile advertisement delivery. In ACM MobiSys, 2013.
19. B. Kim, S. Kang, J.-Y. Ha, Y. Rhee, and J. Song. AdNext: A Visit-Pattern-Aware Mobile Advertising System for Urban Commercial Complexes. In HotMobile, 2012.
20. L. Li, W. Chu, J. Langford, and R. E. Schapire. A contextual-bandit approach to personalized news article recommendation. In WWW, 2010.
21. Microsoft advertising. http://advertising.microsoft.com/.
22. R. Mittal, A. Kansal, and R. Chandra. Empowering developers to estimate app energy consumption. In MobiCom, 2012.
23. P. Mohan, S. Nath, and O. Riva. Prefetching mobile ads: Can advertising systems afford it? In EuroSys, 2013.
24. Microsoft mobile ad control. http://advertising.microsoft.com/mobile- apps.
25. S. Ovide and G. Bensinger. Mobile ads: Here's what works and what doesn't. http://online.wsj.com/article/ SB10000872396390444083304578016373342878556.html?mod=WSJ-hp-EditorsPicks, September 2012.
26. A. Pathak, Y. C. Hu, and M. Zhang. Where is the energy spent inside my app? Fine Grained Energy Accounting on Smartphones with Eprof. In EuroSys, 2012.
27. C. Perzold. Microsoft Silverlight Edition: Programming Windows Phone 7. Microsoft Press, 2010.
28. L. Ravindranath, J. Padhye, S. Agarwal, R. Mahajan, I. Obermiller, and S. Shayandeh. AppInsight: Mobile App Performance Monitoring in the Wild. In OSDI, 2012.
29. B. Ribeiro-Neto, M. Cristo, P. Golgher, and E. de Moura. Impedance coupling in content-targeted advertising. In SIGIR, 2005.
30. X. Wu and A. Bolivar. Keyword extraction for contextual advertisement. In WWW, 2008.
31. Yahoo! Smart Ads. ttp://advertising.yaoo.com/marketing/smartads/.
32. Yahoo publisher network. http://advertisingcentral.yahoo.com/publisher/ index.
33. J. Yan, N. Liu, G. Wang, W. Zhang, Y. Jiang, and Z. Chen. How much can behavioral targeting help online advertising? In WWW, 2009.
34. W.-t. Yih, J. Goodman, and V. R. Carvalho. Finding advertising keywords on web pages. In WWW, 2006.