Consumer attitudes towards mobile marketing in the smart phone era

International Journal of Information Management

Volumn 33, Issue 5, 2013, Pages 840-849

  Watson, Catherine ^a   McCarthy, Jeff ^b   Rowley, Jennifer ^c  

^a Ignis Asset Management   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^c MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Mobile marketing; Permission based marketing; Pull technologies; QR codes

Indexed keywords

BAR CODES; COMMERCE; LOCATION; SMARTPHONES; SURVEYS; WEBSITES;

CONSUMER ATTITUDES; EXERCISE CONTROL; MOBILE MARKETING; ONLINE QUESTIONNAIRE; PERMISSION-BASED MARKETING; QR CODES; TWO-DIMENSIONAL BAR CODES; WEB SITE CONTENTS;

MARKETING;

EID: 84880915946     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2013.06.004     Document Type: Article

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