Consumer risk perceptions and marketing strategy: The case of genetically modified food

Psychology and Marketing

Volumn 30, Issue 9, 2013, Pages 739-748

  Phillips, Diane M ^a   Hallman, William K ^b  

^a SAINT JOSEPH S UNIVERSITY   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84880757427     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20642     Document Type: Article

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