Effects of television advertising on children: A Pakistani perspective

European Journal of Economics, Finance and Administrative Sciences

Volumn , Issue 30, 2011, Pages 38-49

  Latif, Abdul ^a   Zain Ul Abideen, Z ^a  

^a THE ISLAMIA UNIVERSITY OF BAHAWALPUR   (Pakistan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79953199452     PISSN: 14502275     EISSN: 14502275     Source Type: Journal    
DOI: None     Document Type: Article

References (29)

1. Adler, R. P, Lesser, G. S, Merngff, L, Robertson, T, Rossiter, J, & Ward, S. (2004) 'Research on the effects of television advertising to children. A review of the literature and recommendation for future research', US Government Printing office, Washington.
2. Barcus, F.E., E. Palmer & A. Dorr. (2004) 'The Nature of Television Advertising to Children. Children and faces of television', New York Academic Press. pp.273-285
3. Bartsch, K., & London K (2000) Children use of mental state information in selecting persuasive arguments, Development of Psychology. 35:352-365.
4. Borzekowski, D. L. G., & Robinson T. N. (2001) 'Pitching to preschoolers: The impact of television food commercial on sample of Head Start Children', Journal of the American Dietic Association. 101:42-46.
5. Cantor, J. (2008). "Mommy I am scared". How TV and movies frighten children and what we can do to protect them, San Diego, CA: Hard-court.
6. Caron, A. & Ward S. (2004). Gift decisions by kids and parents, Journal of Advertising. 15(4): 12-20.
7. Carroll, J. (2006). The role of cognitive development in children understandings of their won feelings. Child development. 55:486-1492
8. Galst, J. & White, M. (2005). 'The reinforcing value of television and children's purchase influence attempts at the supermarket. Child development'. 47:1089-1096.
9. Goodman, B, and Dretzin, R, (2001), "Frontline: merchants of cool", Public Broadcasting Service, 27 Feb, available at www.pbs.org/wgbh/pages/frontlines/shows/cool/view (Accessed 20 Aug 2004)
10. Goldberg, M.E., (1990). "A quasi-experiment assessing the effectiveness of TV advertising directed to children", Journal of Marketing Research. 27(4):445-54.
11. Greenberg, B. S., & Brand, J. E. (1993). Television news and advertising in schools: The "Channel One" controversy. Journal of Communication. 43(1):143-151
12. John D. R. (1999). 'Consumer Socialization of children. A retrospective look at twenty-five years of research', Journal of consumer Research. 26, December: 183-213.
13. Johnson JG, Cohen P, Smailes EM, Kasen S, and Brook JS. (2002) 'Television viewing and aggressive behavior during adolescence and adulthood Science', 295:2468-71.
14. Josephson WL. 'Television Violence: A Review of the Effects on Children of Different Ages', Ottawa: National Clearinghouse on Family Violence, 2008.
15. Kunkel, D. (2001). Children and television advertising. In D. Singer, & J. Singer (Eds.), Handbook of children and the media (pp. 375-394). Thousand Oaks, CA: Sage
16. Livingstone, S., and Helpser, E. (2004). Advertising unhealthy foods to children: Understanding Promotions in the context of Children's Daily Lives. Report OFCOM, London. April. (Available at) http://ofcom.org.uk/research/consumer_audience_research/tv/food_ads/aapendix2.pdf
17. Ludwig, D., Ebbeling, G.C. & Pawlak, D. (2002) 'Childhood Obesity: Public health crisis, common sense cure', The Lancet. 360:473.
18. Macklin, M. C (1987). 'Preschoolers understanding of the information function of television advertising', Journal of consumer Research. pp. 229-339.
19. Moore, (2004), 'Children and the changing world of advertising', Journal of Business Ethics. pp. 161-7.
20. Office of the Population Association of Pakistan, PAP, (2010). Adolescents Statistics, Available at: http://www.pap.org.pk (Accessed: 10 July, 2010).
21. Office of Federal Bureau of Statistics, Govt. of Pakistan (2010), Population Statistics, Available at: http://www.statpak.gov.pk/depts/pcl/index.html (Accessed: 10 July, 2010)
22. Paquette G. La violence sur les réseaux Canadians de television, Pediatric Child Health 2007; 8:293-5.
23. Roedder, D.L. (1985) 'Age differences in children's responses to television advertising: an information processing approach', Journal of Consumer Research. pp. 144-53.
24. Selman, R.L. (1980), The Growth of Interpersonal Understanding, Academic Press, NY.
25. Silverman, W. Jaccard. J. & Burke, A. (2006) 'Children's attitudes toward products and recall of product information over time', Journal of experimental Child Psychology. 45:365-381.
26. Sleaford, H. (2000), Unpublished Briefing Document on Children and Advertising for the Children Society
27. Tariq Jalees & Ambreen Naz, (2008) 'Should we allow our children to watch TV independently, an empirical study of TV effects on children' Market Forces, (3) 4, Available at: http://www.pafkiet.edu.pk/RD/ResearchDevelopment/Volume3No4/tabid/161/Default.aspx (Accessed: 01 Sepetember, 2009)
28. Kenneth C. Wilbur, Michelle S. Goeree, & Geert Ridder. (2007) 'Effects of Adv & product placement on TV audience', USC Marshall School of Business Journal, Available at: http://ssrn.com/abstract=1151507. (Accessed: November 25, 2009)
29. Wulfemeyer, K. T., & Mueller, B. (2007). Channel one and commercials in classrooms: Advertising content aimed at students. Journalism Quarterly, 69: 724-742.